Meet Beth Ann Lombardi

    Beth Ann Lombardi, President and founder of Impact Communications, has an extensive portfolio. She has been responsible for marketing budgets in excess of $1 million and has led the marketing and media-relations efforts of two billion-dollar organizations.

    As Marketing Officer for USBANCORP, Inc., a $1.2 billion bank holding company, Beth was responsible for all internal and external communications. She assisted with the strategic planning process and pioneered an integrated marketing plan for the holding company, its Johnstown, McKeesport and Pittsburgh subsidiaries. Beth supervised a department of seven, including four writers.

    After 10 years in the banking industry, she joined Mercy Medical Center as Director of Marketing and Public Relations and earned a place on the six-member senior management team that ran the hospital (renamed Good Samaritan Medical Center).

    Over the course of her career, Beth has written more than 250 newspaper ads, 12 annual reports, 13 TV commercials, two half-hour TV shows, magazine articles and many other publications. She has been responsible for a number of press conferences and media events such as grand-openings, fund-raisers and tradeshows. She has ghostwritten for more than 26 corporate CEOs, elected officials and board members. She was actively involved in creating Johnstown’s first Showcase for Commerce, first Economic Summit and the Enterprise Venture Capital Corporation. Beth began her career by writing the Johnstown Spirit newspaper campaign – a high-energy national ad campaign designed to attract new businesses to Johnstown following the flood of 1977.